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The MUV Blog is where you'll find things that have interested us or occupied our thoughts recently. Got a burning question about the world of tech or eCommerce? We've probably written about it. Have a click through and see what takes your interest..

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Reviews

Reviews

We pride ourselves on the standard of our work, and the way we communicate and work with our clients. Over the years we have been fortunate enough to work with some amazing brands and customers. Some of them have been kind enough to leave us a review. Check out some of our reviews.
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How To Measure Website Conversion Rate

How To Measure Website Conversion Rate

Your website conversion rate is a crucial figure when it comes to measuring the success of your website.  Being able to measure the success of your website will underpin how scaleable your digital marketing plan is.  Unless you are able to see which parts of your digital marketing is working (and which are not), dividing budgets, […]
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Trading With COVID-19 – Part 1 – Being Web Ready

Trading With COVID-19 – Part 1 – Being Web Ready

We are sure by now that you’re finding ways to cope during the COVID-19 outbreak. It is a worrying time for any business and no doubt you’re wondering “how does my business bounce back from this?”. When all the madness is over you might want your business to pick up where it left off, and […]
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5 Business No-Brainers That Cost Only Time

5 Business No-Brainers That Cost Only Time

As you may know, there are many cost-effective ways to generate traffic and awareness for your business online such as re-marketing and search ads. However, below we discuss five essential tools that will allow you to generate and manage both traffic and brand awareness at absolutely no cost whatsoever – other than your time! Social […]
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Google – We Are On The Brink Of Big Changes

Google – We Are On The Brink Of Big Changes

Tuesday 14th May saw the biggest event of the year take place. That is, of course, Google’s annual agenda. Google Marketing Live in San Francisco revealed their latest plans for new directions, features and products with regard to advertising and marketing on the Google platform. With the current ad options consisting of a decent selection […]
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Google ‘v’ Amazon – A War To End All Wars?

Google ‘v’ Amazon – A War To End All Wars?

With the final episode ever of Game Of Thrones about to air, Google has decided to launch it’s own little ‘war to end all wars’. With the voracity of an Unsullied army, search giant Google is taking on marketplace leader Amazon, seeking the digital world’s version of the Iron Throne. Yes, Google is taking on […]
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5 Reasons Why Social Media Is Fundamental For Your Business

5 Reasons Why Social Media Is Fundamental For Your Business

Are you aware of the importance of digital and online marketing? With its astounding rise in recent times, this is now arguably the most important and significant avenue for business sales, networking, brand awareness, lead generation, and growth. Social media plays a very large part in this. With so many businesses of all sizes now […]
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Understanding & Making The Most Of Google Ads 2018

Understanding & Making The Most Of Google Ads 2018

Google has recently made a lot of changes to their Ads interface, one of which includes the name switch and rebranding from Google AdWords to Google Ads. Alongside this redevelopment, Google Ads have made some significant changes and updates to the Search Ads. Our team have spent a lot of time implementing and optimising these new […]
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Cartmel Peninsula Continues To Boast Big Business Success

Cartmel Peninsula Continues To Boast Big Business Success

The Victorian Cartmel peninsula is largely thought of as something of a ‘small, quiet, picturesque, and rural area ’ and this would not be far wrong. However, our local businesses are far from quiet and continue to put Cartmel and the surrounding area on the map with their success and popularity. Whilst sat in our […]
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Google Forcing The SSL Issue

Google Forcing The SSL Issue

Having an SSL Certificate on your website is no longer optional, it’s a must have. Put simply, for the following reasons; Google imposes ranking reductions on sites without an SSL Data between the user and website can be intercepted and is un-secure From July Google will warn users that the site they are visiting is […]
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10 Manufacturers In Cumbria Busting The Myth

10 Manufacturers In Cumbria Busting The Myth

Is often said that Manufacturing in the UK is a declining sector, and we are in fact a nation of shopkeepers.  In the deepest depths of Cumbria (which is at the northern tip of England), there are a few gems who are bucking this trend and busting the myth that manufacturing isn’t doable from our […]
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We’re Hiring

We’re Hiring

Role: Assistant Project ManagerContract:4 Months Initially, 3 Days p/w An exciting opportunity to join a growing team, working in the digital sector. You will be working alongside our Senior Project Manager on web build projects and ongoing development work. The work will include data input and validation, research, testing and quality control, as well as […]
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Will GDPR Affect My Business?

Will GDPR Affect My Business?

You have probably heard of the new General Data Protection Regulation (GDPR) that will come into force on 25th May 2018, but you may still be confused by the specific details and what exactly this means for your business. Our priority is to make sure that we offer our clients the relevant advice and information […]
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Is More Website Traffic The Key To More Sales?

Is More Website Traffic The Key To More Sales?

February 5th 2018 When we talk to customers they often have one key focus in mind; getting more website visitors. Whilst this is an understandable goal for any business owner, we sometimes have to convince our clients that it shouldn’t always be at the top of the priority list. The Cost Of Website Traffic When you bring visitors to […]
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The Checklist Of Launching A New Website

The Checklist Of Launching A New Website

Launching a new website is an exciting time for any business. You’re about to unleash your new brand, or new design onto the world.  But in the excitement, it can be possible to forget about some of the crucial decisions and technical points which may impact your performance online. Below is a basic checklist, aimed at […]
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Should You Choose PPC Or SEO?

Should You Choose PPC Or SEO?

How To Optimise A Page On Your Website For A Keyword February 16th 2017 Note: This article is aimed at new website owners getting started with SEO (Search Engine Optimisation). So you have your shiny new website, and it’s ready to handle the huge influx of visitors you know your business deserves.  It’s time to start tailoring […]
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Going From Facebook Zero To Facebook Hero

Going From Facebook Zero To Facebook Hero

This is a topic which impacts almost every business at some time or another. Maybe you are starting a new venture, or perhaps your existing business simply never got around to opening social media accounts. There is nothing more daunting that starting from zero. Zero is a scary place! Here are some tips to get […]
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What Is An SSL & Do I Need One?

What Is An SSL & Do I Need One?

The topic of having an SSL on your website is often raised on business forums and webmaster blogs.  Often the subject of much confusion, SSLs are actually quite simple, but yet do have huge potential, good and bad. So what is an SSL, and what exactly does it do? What Does An SSL Do? In […]
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Conversion Optimisation – Make The Most Of What You’ve Got!

Conversion Optimisation – Make The Most Of What You’ve Got!

A lot of our blog posts touch on the topics of generating business, and driving new traffic to your website. This time we thought we would look at it from a slightly different angle…. making the most of what you already have…. or as it’s more often referred to ‘conversion optimisation’. What Is Conversion Optimisation?It […]
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Seismic Shifts for Adwords – Expanded Text Ads

Seismic Shifts for Adwords – Expanded Text Ads

The change to Adwords has been coming for some time….. we have seen a gradual roll out over the past month… but today is the day….. expanded text ads are here. First of all, let’s look at what the new Ads look like. Before Expanded Text Ads After Expanded Text Ads As you can see above, the new Adverts […]
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How Photographs Can Make Or Break Your Website

How Photographs Can Make Or Break Your Website

So you went to all the trouble of having your website designed, and the results are amazing.  You even went to the trouble of copy-writing all the text, and brainstorming your concept.  However, did you make one really awful mistake?  Did you use bad images! A quote I often use when talking to customers about their […]
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Google Update Has Major Impact For All

Google Update Has Major Impact For All

Never ones to shy away from making technological decisions which bring mankind to their knees…. Google’s latest gift to us all is a refresh of the search results page we have all become so accustomed to.  The traditional layout of 3 paid adverts at the top, and text ads down the right is going….going…gone.  Well’ […]
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Facebook Carousel Ads Using Magento

Facebook Carousel Ads Using Magento

If you’re a regular Facebook user, you will probably be familiar with the Carousel adverts which appear from some of the larger brands. For example like this one. Magento Facebook Pixel Extension Our coders have been working hard to develop a new Magento extension which makes Carousel adverts, as well as a wealth of other advertising options, […]
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Are Google Being Political With Your Searches?

Are Google Being Political With Your Searches?

Over the past 24 hours, Social Media has been awash with news of some strange yet alarming Google search results.  Conspirators are debating the possibility that Google may be involved in some kind of conspiracy…. conveniently timed with Google’s recent settlement with HMRC. As much as we love a good Google conspiracy…. this isn’t one of them. The […]
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How To Spy On Competitors Websites

How To Spy On Competitors Websites

To start off….there is nothing unethical here.  If you are looking for hacking tips, or ways to bring your competitor’s world crumbling down…look elsewhere.  What we are going to look at here is ways you can spy on competitors websites, and monitor their digital marketing, in order to learn a little more about their strategies, […]
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Has A Google Update Happened?

Has A Google Update Happened?

There are widespread reports of huge fluctuations in Google ranks….and for some pretty big players. We have been awaiting a Google Penguin update since early December, when it was confirmed it would be delayed until 2016.  This overnight update which just happened in the last 12 hours has left some wondering if it is THE […]
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The Danger Of Fake Facebook Likes

The Danger Of Fake Facebook Likes

Ever single business with a Facebook account has been there;  you setup a new page for your business, and then hold your head in your hands and weep in discontent at the shamefully low number of LIKES your page has achieved in its 5 minute existence. And that’s when you ask yourself…. “how do I get more LIKES”. […]
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Decoding The Google Algorithms

Decoding The Google Algorithms

The Google Algorithms are huge, complex and pretty much indecipherable. Harsh, but true. There is no way that anyone, despite what they might tell you, can guarantee ranking a website in position 1. All we, and all other Digital Marketeers can do, is to try to give Google exactly what it wants.  This can essentially be […]
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You Know More About Your Customers Than You Think – Here Is The Proof

You Know More About Your Customers Than You Think – Here Is The Proof

Data security, and privacy is a big deal these days.  But what you might, or might not be aware of is what your website tells you about your customers. This article assumes you have Google Analytics installed on your website. Google Analytics is a free tool provided by Google, and around 75% of all websites have it […]
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Why Your Adwords Campaign Needs A Coder

Why Your Adwords Campaign Needs A Coder

Earlier in the week we looked at some of the reasons you might want to out-source your Adwords campaigns. The article, available here, talked about some of the more basic elements an agency might be able to help you with, which predominantly comes down to time, and experience. Today we want to look at some of the more […]
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The Origins Of Search Engines

The Origins Of Search Engines

Search Engines have gone from being a quick way to find information on the internet to playing a vital role in promoting businesses. It is quite difficult to imagine a time when search engines didn’t play such a major role in our lives. In fact until the 1990s only computer nerds and scientists really benefited […]
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Exact Match Domains – Are They Worth It?

Exact Match Domains – Are They Worth It?

A question we are very often asked is; “I sell blue widgets, and I can get the domain bluewidgets.com, bluewidgets.co.uk, and bluewidgets.net…..should I buy them”?  There isn’t really one simple answer to the question, so the below article should cover the topic in enough detail for your to determine which scenario best matches your situation. […]
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Could Your Email Account Be A Treasure Trove?

Could Your Email Account Be A Treasure Trove?

Advertising online, generally speaking, is expensive. You want to be certain that you make the most of every lead, every contact and every potential client opportunity.  Today we are going to talk about some potential clients you most likely have sitting right on your desktop… in the form of email addresses. Google recently introduced a […]
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What If Marty Came To The REAL 2015?

What If Marty Came To The REAL 2015?

As it is October 21st 2015, the day Marty McFly travelled to in Back To The Future 2, AND it is officially Back To The Future day, we thought it would be good fun to take a trip back to 1985, and see how things might have been different….had Marty come to the REAL 2015, […]
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Avoid A Bidding War Against Adwords Competitors

Avoid A Bidding War Against Adwords Competitors

Adwords like any part of business involves dealing with competitors and making sure that customers choose your products and services instead of theirs. The main purpose of an Adwords campaign is to pay for your advert to appear near the top of the first page in a Google search.  In order to achieve this you […]
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Is Your Website Hindering Your Adwords Success?

Is Your Website Hindering Your Adwords Success?

Adwords is a Google service, aimed at attracting people to your business and to help drive conversions from your website.  Adwords is fantastic product, and when your account is managed effectively you will see a gratifying return for the money you have invested in it.  However with Adwords,  a campaign is only as successful as the information it is based […]
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Free Stock Image Sites For Social Media Posts

Free Stock Image Sites For Social Media Posts

Often finding a free stock image for your social media post is challenging. This is because most images we find either have a licence fee or copyright issue attached.  We all know that adding an image to your posts make them look interesting and is favoured by search engines from an SEO perspective.  In this blog post […]
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Social Media Campaigns Are Guided By Customers

Social Media Campaigns Are Guided By Customers

Social media campaigns are essentially writing for a purpose in order to engage a specific audience.  As a business owner you should be aware of who your customers are and will be able to customise your social media campaign to attract them.  There is absolutely no point using technical terms if your customers don’t understand […]
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Where To Spend 10 Minutes A Day On Social Media

Where To Spend 10 Minutes A Day On Social Media

Social media refers to websites that allow you to communicate easily with others.  The most well know social media sites are; Facebook, Twitter, Linkedin, Pintrest, Instagram, Youtube and Google Plus.  Businesses tend to use at least two of these social media sites to promote their company.  If social media is used effectively you can reduce […]
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How to launch a new website without destroying your business

How to launch a new website without destroying your business

Having recently launched our own new site, and worked with some existing  client’s who had quite large sites and were looking to re-launch, we thought it would be worth a post about some of the things you should do, and NOT do when you are relaunching your website. Redirect, redirect, redirect! Aside from the obvious things such […]
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How To Stop Leaking Adwords Cash

How To Stop Leaking Adwords Cash

With most online business owners now investing monthly budgets on Adwords, it’s staggering that so many are making fundamental errors when it comes to their monthly campaign budgets. In this article we are going to take a look at some of the key reasons your campaign might be leaking cash unnecessarily. Poor Landing PagesWhen you […]
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Major Google Update Just 1 Week Away

Major Google Update Just 1 Week Away

It isn’t often that Google gives us information about their algorithms, but the exception to the rule is a change which could impact more websites than any previous change to their guidelines. The mobile-friendly update could be a game changer. At the tail end of 2014, Google introduced a new feature which many of you […]
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MIT Predict Image Popularity

MIT Predict Image Popularity

The Massachusetts Institute Of Technology have released their latest tool, which might just make social media marketing that little bit easier… or more predictable. We all know that images get more clicks, likes and shares on social media networks such as Facebook and Twitter.  The problem comes in knowing exactly what image is most likely […]
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Are Your Marketing Team Pushing Your Website?

Are Your Marketing Team Pushing Your Website?

Many Marketing Managers are given the task of commissioning the company website. Logically speaking this makes sense, but logistically speaking it is not always feasible for a marketing manager to take ownership of the site long-term, and ensure that it is being promoted sufficiently well. Why? Because making a website work, takes the one thing […]
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Who Should LIKE Your Facebook Page, And How?

Who Should LIKE Your Facebook Page, And How?

It is quite a common question posed by our customers. “How can we get people to like our Facebook page”. In fact, in the past two weeks alone we have had the questions from the guys at Simply Teeth, as well as Challenger Group. So, we thought it was about time we published a blog post on […]
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How Keyword Research Tells us Everything about your Business

How Keyword Research Tells us Everything about your Business

Did you know that the majority of people find what they are looking for on the internet by typing keywords into a search engine such as Google?  This means that it is vitally important that you identify the keywords in your own business and share them across the web with links that will enable potential […]
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The Psychology Of Colour

The Psychology Of Colour

We just love this little graphic, and felt we had to share it with you all.  We often refer to this image when creating brand, logos or indeed websites.  The image is the result of a number of studies conducted on how the human brain reacts and engages with certain colours.   There are some […]
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Let Us Produce Your Online Strategy

Let Us Produce Your Online Strategy

Having a website is much like having a high-street store…..on a VERY busy street. You design your store, you fill it with stock, and then you ask yourself ‘how do I get customers in here?’! Of course in the real world, you more than likely wouldn’t open your store close to a competitor, but online […]
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MUV Become Certified Google Partners

MUV Become Certified Google Partners

MakeUsAWebsite Limited (https://www.makeusvisible.co.uk) is pleased to announce that they have been awarded with Google Partner status. The company has been working towards the recognition since Q3 2013, and received official notification on the 4th April 2014. Google’s Official Partner program is operated in order to endorse certain agencies who demonstrate advanced knowledge by passing certifications, and […]
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A Better Website From Two Hours Every Monday

A Better Website From Two Hours Every Monday

e have all been there, Monday morning and a pile of emails, a pile of to-dos, and post-weekend feeling of ‘what now’. To add a little structure to your Monday’s, how about these three tasks which will all have a direct impact on your website’s performance. Google Analytics (1 hour) Yes I know, looking at […]
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How Amazon Can Improve Your Website – Yes Amazon

How Amazon Can Improve Your Website – Yes Amazon

OK, so the title of this article might be slightly misleading, as the technology we are talking about isn’t exclusive to Amazon, but essentially some tools available from Amazon, the online book-come-everything reseller, can improve your website experience, and potentially your rankings. For several years now, Google has openly made it known that one of […]
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Should Your Business Be Using Social Media?

Should Your Business Be Using Social Media?

We often talk to people who do not consider social media to be an important part of their online marketing strategy.  Often the reason cited for this is that none of the competitors are active on social media.  Want to know why this is a fundamental mistake? Read on….. When considering if your business needs […]
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Should You Fix Or Rebuild Your Website?

Should You Fix Or Rebuild Your Website?

With technology moving so fast, it is often hard to know if and when your website has become outdated.  The cost of developing a website can obviously be considerable, especially if you are looking to leverage the latest technologies.  But often, the ROI point can be difficult to estimate, and without biting the bullet there […]
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Why Google is not the “be all and end all”

Why Google is not the “be all and end all”

Over the last few years “Google” has become synonymous with internet search. Whilst it is true that the vast majority of searches are made through Google, it is important to appreciate that this is not the only way of getting traffic to your site. In this article we look at some of the other methods […]
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Why Your Website is not Generating Sales

Why Your Website is not Generating Sales

Although it is not the sole reason for operating a website, the generation of revenue through sales remains the main purpose of creating and maintaining an internet presence. Unfortunately, for a variety of reasons, not all commercial websites produce the sales returns that their owners wish for. In this article we examine a few of […]
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The Easy Way to Get More Clicks – Optimise Your Meta Descriptions and Titles

The Easy Way to Get More Clicks – Optimise Your Meta Descriptions and Titles

When you carry out a search on one of the popular internet search engines you will find that the results that appear contain not only the address of the websites in question but also incorporate snippets of information about the website page that the address refers to. These snippets of information are contained in the […]
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How to Best Use Your 30 Minutes A Day on Social Media

How to Best Use Your 30 Minutes A Day on Social Media

The employment of social media platforms such as Facebook, Twitter, Linkedin, YouTube and Google+ is considered to be an essential tool in assisting with the marketing of a business and many large organisations now have one or more members of their team who are employed solely to manage their social media presence. Of course, owners […]
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The instant way to improve leads and sales – conversion optimisation.

The instant way to improve leads and sales – conversion optimisation.

There are several reasons for having a website for your business. One of these is for the purpose of showcasing your products. Another is to provide a medium to which your customers can be readily directed to obtain more information about your business and what it has to offer them. For both of these reasons, […]
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Why Your Blog Needs To Be On Your Own Website

Why Your Blog Needs To Be On Your Own Website

When it comes to creating and managing a blog to help to generate increased traffic to your website you have two basic choices. The first is to create the blog using a tool such as Blogger or WordPress. These two, and other, dedicated blogging platforms are often free and easy to use, with straightforward content […]
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The 100 Oldest Domains Names Of All Time

The 100 Oldest Domains Names Of All Time

If you are launching your website you might be thinking about domain names.  It is fascinating to look at which domains were first registered back in 1985, and what their potential value would be in today’s market place.  Some of these domains would now be worth millions, but back in 1985 could be registered for […]
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Is Your Website Putting People to Sleep?

Is Your Website Putting People to Sleep?

Is Your Website Putting People to Sleep? October 30th 2013 It can be discouraging when a visitor to your website tells you, in no uncertain terms, that they find the site boring. It can also have a negative effect on their perception of the product that your site is showcasing, resulting in a lost business opportunity. […]
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Thank you

Thank you for getting in touch. We have received your enquiry, and we will be in touch very soon.
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