• menu
  • close MENU

    “Working with MUV is like having your own marketing department, with comprehensive resources backed by experience and know-how.”

    DOMINIC BATESON, HOME TUTOR CONNECT

    “MUV designed our brilliant new website that's already attracted new business for us. Their help and on-going support have made for a really positive experience.”

    RACHEL TRACEY, PPS

    “Fairly quickly we commissioned MUV to undertake a thorough report on our website and include recommendations. What we got back was exceptionally detailed and helpful – displaying a very deep understanding of the digital world.”

    NEIL MITCHINSON, EAF
    • Home
    • what we do
    • our approach
    • Our work
    • Blog
    • get in touch

    You Know More About Your Customers Than You Think – Here Is The Proof

    Data security, and privacy is a big deal these days.  But what you might, or might not be aware of is what your website tells you about your customers.

    This article assumes you have Google Analytics installed on your website. Google Analytics is a free tool provided by Google, and around 75% of all websites have it installed. It provides website owners with some crucial information about their visitors. For example; which pages they have looked at, how long they stayed on the site, which page they entered from and which page they left on.  However, there are some more details about individual users, which can give you some strategic insight into your visitors.

    Age & Sex

    Yes… you can see how old your visitors are, and their sex.  This info allows you to gain an understanding of which demographics are finding your site the most interesting, and crucially which types are most likely be to convert into customers.  See the sample below;

    Screen Shot 2015-12-01 at 15.23.20

    As you can see, on this sample site, the majority of visitors were between 35-44, and were male.  So how does this help you?  Lets drill down a little deeper.

    Screen Shot 2015-12-01 at 15.27.52

    The above sample data looks at conversion rate. This data shows us that people between ages 18 and 24 are much more likely to purchase (11%) than all other age groups. A couple of ways you can use this information;

    1. Edit your Facebook campaigns to target users who are between the 18-24 age group
    2. Create a targeted Adwords campaign, and increase your bids slightly to those within the targeted age group.

    Think about it like this….if you know people between 18 and 24 are more likely to purchase from you, why not shift the majority of your marketing budget to those demographics?

    Affinity

    The affinity data stored within Google Analytics lets you see what your customers enjoy, and do not enjoy.  For example, take a look at the data below;

    Screen Shot 2015-12-01 at 15.42.10

    “How does this help?” I hear you say.  Well, next time you are struggling to think of the topic for a blog post…take a look at the infinity data in Google Analytics.  In the example above, it would be good to write some blog posts relating to TV and Movies, as it is more likely to interest the readers and get shared.  You can also use this data within Google Adwords to target specific interests.  it might be for example that people who surf your site and have an interest in ‘Travel’, are less likely to purchase your products and are simply browsing….and thus you could reduce your bids.

    Location

    Knowing where your site visitors are located is another important piece of information you should be analysing from your Adwords account. You can see not only the country, or continent, but the city or town your visitors are in. This can be extremely useful data, and is available in a visual format as you can see in the screenshot below.

    Screen Shot 2015-12-01 at 15.53.10

    This can allow you to target not only your online advertising, but also offline. If you know visitors in a particular region are more engaging with your site, then it would make total sense to target those areas in any offline advertising campaigns you have running. Perhaps switching from National to Regional newspapers for example.

    Big Brother Is Watching

    Yup, without a doubt big brother is alive and well, and watching every website you and your customers visit. It is watching how long you stay on those sites, what you search for, what you purchase, when you do it, and where you do it from. As this data continues to be available to advertisers and website owners, it is crucial that you read it, analyse it, and take action on your findings.  If you don’t, your competitors certainly will be doing.


    ← Why Your Adwords Campaign Needs A Coder → Decoding The Google Algorithms

    © MUV 2022
    Browse
    • About Us
    • Blog
    • FAQs
    • Testimonials
    • Info & Terms
    • Modern Slavery Policy
    • Substainability Policy
    • Cookie Policy (UK)
    our office
        • Unit 4 Holker School, Cark,
        • Grange-over-Sands LA11 7PQ

       

      • 015392 67315

      •  

    Let’s work together

    We'd love to hear about your business and discuss how we can help make you visible online.

    Get A Quote
    Request A Quote
    We can usually provide a quotation within 24 hours. Please drop your details below, and we will be in touch.
    Manage Cookie Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage vendors Read more about these purposes
    View preferences
    {title} {title} {title}