MUV - Digital Marketing Tips & News From Our Blog

“Working with MUV is like having your own marketing department, with comprehensive resources backed by experience and know-how.”

DOMINIC BATESON, HOME TUTOR CONNECT

“MUV designed our brilliant new website that's already attracted new business for us. Their help and on-going support have made for a really positive experience.”

RACHEL TRACEY, PPS

“Fairly quickly we commissioned MUV to undertake a thorough report on our website and include recommendations. What we got back was exceptionally detailed and helpful – displaying a very deep understanding of the digital world.”

NEIL MITCHINSON, EAF

GENERAL NEWS

dAIsy for SEO WordPress Plugin Launching Soon

dAIsy for SEO WordPress Plugin Launching Soon

For over a decade MUV have been providing SEO services to our clients. SEO is often time-consuming, but always complex. Identify the correct usage of kewyords and set suitable META Descriptions and Titles are all time consuming tasks. Factor in adjusting your content, bolds, headings and competitor analysis, and just a single page can take […]

2023 in Review: Changes, Trends & Moving Forward to 2024

2023 in Review: Changes, Trends & Moving Forward to 2024

With the introduction of new platforms, the renaming of others and the usual chaos trending on TikTok, 2023 has certainly been an interesting year for social media. There was so much going on that it was often hard to keep track, but we’re bringing you a quick review of the year that should refresh your […]

MUV Partners with L’Enfant Gallery in Washington DC

MUV Partners with L’Enfant Gallery in Washington DC

We are pleased to announce that we have just signed a new digital marketing contract with L’Enfant Gallery of Georgetown, Washington DC. We will be working on the branding, web design and digital marketing for this prestigious institution, projecting their works to the world. A Georgetown Institution The gallery has stood for 50 years in […]

Prep for Success: Your Black Friday Battle Plan

Prep for Success: Your Black Friday Battle Plan

It may feel early, but the words ‘Black Friday’ have already begun to echo in the autumn wind. Arguably one of the most important days in the calendar for marketers, Black Friday will soon be here, and having a solid plan is the best way to turn that stress into success. History of Black Friday […]

Threads: The new social platform on the block, or a passing trend?

Threads: The new social platform on the block, or a passing trend?

If you use Instagram regularly, you’ve no doubt heard about Threads, a new app built by the Instagram team with the purpose of sharing short pieces of text, photos, videos, links and more. Sound familiar? Threads is the latest rival of Twitter (sorry, X), and, unlike previous rivals, had a hugely triumphant debut with 100 […]

AI Sprint Day 4 – AI-Assisted Content Planning

AI Sprint Day 4 – AI-Assisted Content Planning

With AI tools like ChatGPT becoming increasingly popular in the world of digital marketing and social media, it’s not uncommon for them to be used to combat writer’s block when creating social posts. However, writing posts is not the only thing these tools can be used for! For those who work in social media, planning […]

AI Sprint Day 3 – Assisting Neurodivergent Professionals

AI Sprint Day 3 – Assisting Neurodivergent Professionals

Understanding the unique needs and strengths of neurodivergent individuals is essential in building inclusive workplaces. I am huge advocate for AI proofreading software such as Grammarly and ProWritingAid which proof any text you input for a large number of scenarios/structures, checking your grammar and spelling, structure and suggesting rephrasing that could aid readability. As well […]

AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI chatbots and virtual assistants are revolutionising the way businesses interact with their customers. With the advancement of these complex and baffling natural language processing and machine learning systems (don’t even ask), these technologies have become more sophisticated and can offer personalised and efficient assistance to customers. First, let’s understand what chatbots and virtual assistants […]

Optimising Your Website’s Health: A Guide to Security and Accessibility

Optimising Your Website’s Health: A Guide to Security and Accessibility

A website serves as a digital storefront. And much like a traditional storefront, it needs to be maintained to keep it safe, clean, and most importantly attractive to customers. With the internet always evolving, it’s important to keep the basics in mind: Is Your WordPress Site Up-to-Date? WordPress and associated plug-ins regularly release updates to […]

AI In SEO: The Good, The Bad & The ChatGPT

AI In SEO: The Good, The Bad & The ChatGPT

AI powered platforms and tools have the potential to streamline and automate many aspects of search engine optimisation, from keyword research and content creation to performance tracking. However, there are also a number of potential drawbacks to using AI for SEO optimisation too. In this blog we’ll take a look at both sides of the […]

Influencer Marketing in 2023: Everything You Need to Know

Influencer Marketing in 2023: Everything You Need to Know

With more and more people shopping online, influencer marketing is showing no signs of slowing down. 61% of consumers trust recommendations made by influencers, and even more brands are recognising them as potential publishers they can collaborate with to drive sales and awareness. The ever-changing world of influencer marketing can be daunting, so here are […]

Affiliate Marketing – How could it benefit your business

Affiliate Marketing – How could it benefit your business

There are boundless channels and possibilities to expand your businesses reach, from organic and paid social, to SEO and paid search. Once you have these channels in place and optimised, you may ask yourself how else you can expand your reach into new frontiers, and affiliate marketing might just be the answer for you! What […]

How A.I. Can Benefit Business Owners

How A.I. Can Benefit Business Owners

A.I. That buzzword is everywhere at the moment and now means something different in popular culture from evil rogue programmes like HAL-9000, Skynet or the old Roomba vacuum that would repeatedly crash into the wall. It’s become a tool used throughout business and culture, sometimes without you realising. Voice detection, image recognition and fraud detection […]

Social Media Trends to Leave Behind in 2022

Social Media Trends to Leave Behind in 2022

The final days of 2022 are upon us and a new year is on the horizon, but there are a few things that shouldn’t be welcomed into 2023 with us. Like any trends, social media fads come and go, and while some stick around and remain popular, others leave you wondering if they were ever […]

Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday is one of the most significant dates in the calendar for brands and marketers. In 2021, UK consumers spent a total of £9.42 billion on Black Friday, and it feels as though the sales begin earlier every year. With so much hype on social media, through newsletter and other platforms, standing out from […]

BeReal: How the current king of social media can help brands grow

BeReal: How the current king of social media can help brands grow

If you’ve been anywhere near social media recently, you’ve probably heard of BeReal – the new social platform that seems to have won the hearts of users all around the globe. But what is it about it that’s drawn so many people in? BeReal defines itself as being unlike any other platform; a new way […]

What Posts Where? – A Guide To Posting Formats

What Posts Where? – A Guide To Posting Formats

With the wealth of options on how to post and where to post, it can sometimes get overwhelming on what formats to use. “What shall I use stories for?”, “Why should I make a reel?”… We are here to answer all those questions! Feed Posts The OG, we see them day and day out […]

Performance Max – Smart Shopping Replacement To The Max!

Performance Max – Smart Shopping Replacement To The Max!

Whilst we have been busy behind the scenes getting to grips with Google’s latest technology rollout, we thought it was about time we introduced ‘Google Performance Max’. Performance Max is a completely new breed of Google Ads campaign, which team MUV have been busy educating ourselves on. In some ways, Google has forced our hands […]

Compliant Cookie Policies

Compliant Cookie Policies

Creating a cookie policy is an essential practice for modern online enterprise. A cookie policy is used primarily to discuss the use of cookies on your website or applications and to outline whether you share cookie data with third parties. The collection of tracking information needs to be presented to users, along with the clear […]

TikTok, It’s Time For A Change

TikTok, It’s Time For A Change

Social media is changing the way we look at video content. Short-form, quick cuts, less polish and more honesty in your content. By honesty, we mean being more relatable in your content, giving customers a peek behind the curtain at your staff, operations, and day-to-day antics. TikTok & other platforms thrive off this user-generated content […]

Get Organised for Black Friday

Get Organised for Black Friday

Black Friday is one of the most important days in the commercial year. In 2019 there were 93.2 million purchases made globally on Black Friday, so it’s not surprising that the day looming closer can be a stressful and daunting time for businesses. We have put together a list of tips you can follow to […]

Two New Team Members

Two New Team Members

We are delighted to announce two new team members to MUV. Rachel Perrier (Digital Marketing Manager) Rachel is a marketing graduate with over 10 years experience in B2B marketing. She has a background in lead generation, marketing planning and digital campaigns. Rachel will be working closely with our marketing clients, to ensure that all campaign […]

Multi-Store Magento Build – Our First Japanese Website

Multi-Store Magento Build – Our First Japanese Website

XTRONS are an existing client, specialising in innovative in-car entertainment solutions – we manage their ongoing web development as well as marketing across Facebook and Instagram, Google Ads and Mailchimp. XTRONS have a multi-location-store Magento 2 site, this means that under a single eCommerce site, with a single product inventory, they have individual websites for […]

Google Shopping Free Alternative

Google Shopping Free Alternative

We have spoken to a few clients over the past month who have been unaware of something Google are giving away (yes giving away). Google Shopping, which is part of the GoogleAds platform, recently launched a free version, to allow website owners to list their products free of charge. For those who don’t know, Google […]

Sustainability Policy

Sustainability Policy

Environmental mission statement Make Us Visible is committed to protecting the natural environment and proactively managing its environmental impacts. We are committed to making continuous improvements in the management of our environmental impacts. We strive to improve our understanding of environmental issues amongst our team members and disseminate good practice with other organisations. We comply […]

Trading With COVID-19 – Being Web Ready

Trading With COVID-19 – Being Web Ready

We are sure by now that you’re finding ways to cope during the COVID-19 outbreak. It is a worrying time for any business and no doubt you’re wondering “how does my business bounce back from this?”. When all the madness is over you might want your business to pick up where it left off, and […]

5 Business No-Brainers That Cost Only Time

5 Business No-Brainers That Cost Only Time

As you may know, there are many cost-effective ways to generate traffic and awareness for your business online such as re-marketing and search ads. However, below we discuss five essential tools that will allow you to generate and manage both traffic and brand awareness at absolutely no cost whatsoever – other than your time! Social […]

Google ‘v’ Amazon – A War To End All Wars?

Google ‘v’ Amazon – A War To End All Wars?

With the final episode ever of Game Of Thrones about to air, Google has decided to launch it’s own little ‘war to end all wars’. With the voracity of an Unsullied army, search giant Google is taking on marketplace leader Amazon, seeking the digital world’s version of the Iron Throne. Yes, Google is taking on […]

Cartmel Peninsula Continues To Boast Big Business Success

Cartmel Peninsula Continues To Boast Big Business Success

The Victorian Cartmel peninsula is largely thought of as something of a ‘small, quiet, picturesque, and rural area ’ and this would not be far wrong. However, our local businesses are far from quiet and continue to put Cartmel and the surrounding area on the map with their success and popularity. Whilst sat in our […]

Google Forcing The SSL Issue

Google Forcing The SSL Issue

Having an SSL Certificate on your website is no longer optional, it’s a must have. Put simply, for the following reasons; Google imposes ranking reductions on sites without an SSL Data between the user and website can be intercepted and is un-secure From July Google will warn users that the site they are visiting is […]

10 Manufacturers In Cumbria Busting The Myth

10 Manufacturers In Cumbria Busting The Myth

Is often said that Manufacturing in the UK is a declining sector, and we are in fact a nation of shopkeepers. In the deepest depths of Cumbria (which is at the northern tip of England), there are a few gems who are bucking this trend and busting the myth that manufacturing isn’t doable from our […]

We’re Hiring

We’re Hiring

Role: Assistant Project ManagerContract:4 Months Initially, 3 Days p/w An exciting opportunity to join a growing team, working in the digital sector. You will be working alongside our Senior Project Manager on web build projects and ongoing development work. The work will include data input and validation, research, testing and quality control, as well as […]

Will GDPR Affect My Business?

Will GDPR Affect My Business?

You have probably heard of the new General Data Protection Regulation (GDPR) that will come into force on 25th May 2018, but you may still be confused by the specific details and what exactly this means for your business. Our priority is to make sure that we offer our clients the relevant advice and information […]

What Is An SSL & Do I Need One?

What Is An SSL & Do I Need One?

The topic of having an SSL on your website is often raised on business forums and webmaster blogs. Often the subject of much confusion, SSLs are actually quite simple, but yet do have huge potential, good and bad. So what is an SSL, and what exactly does it do? What Does An SSL Do? In […]

Google Update Has Major Impact For All

Google Update Has Major Impact For All

Never ones to shy away from making technological decisions which bring mankind to their knees…. Google’s latest gift to us all is a refresh of the search results page we have all become so accustomed to. The traditional layout of 3 paid adverts at the top, and text ads down the right is going….going…gone. Well’ […]

Has A Google Update Happened?

Has A Google Update Happened?

There are widespread reports of huge fluctuations in Google ranks….and for some pretty big players. We have been awaiting a Google Penguin update since early December, when it was confirmed it would be delayed until 2016. This overnight update which just happened in the last 12 hours has left some wondering if it is THE […]

The Origins Of Search Engines

The Origins Of Search Engines

Search Engines have gone from being a quick way to find information on the internet to playing a vital role in promoting businesses. It is quite difficult to imagine a time when search engines didn’t play such a major role in our lives. In fact until the 1990s only computer nerds and scientists really benefited […]

Exact Match Domains – Are They Worth It?

Exact Match Domains – Are They Worth It?

A question we are very often asked is; “I sell blue widgets, and I can get the domain bluewidgets.com, bluewidgets.co.uk, and bluewidgets.net…..should I buy them”? There isn’t really one simple answer to the question, so the below article should cover the topic in enough detail for your to determine which scenario best matches your situation. […]

Major Google Update Just 1 Week Away

Major Google Update Just 1 Week Away

It isn’t often that Google gives us information about their algorithms, but the exception to the rule is a change which could impact more websites than any previous change to their guidelines. The mobile-friendly update could be a game changer. At the tail end of 2014, Google introduced a new feature which many of you […]

MIT Predict Image Popularity

MIT Predict Image Popularity

The Massachusetts Institute Of Technology have released their latest tool, which might just make social media marketing that little bit easier… or more predictable. We all know that images get more clicks, likes and shares on social media networks such as Facebook and Twitter. The problem comes in knowing exactly what image is most likely […]

The Psychology Of Colour

The Psychology Of Colour

We just love this little graphic, and felt we had to share it with you all. We often refer to this image when creating brand, logos or indeed websites. The image is the result of a number of studies conducted on how the human brain reacts and engages with certain colours. There are some […]

The 100 Oldest Domains Names Of All Time

The 100 Oldest Domains Names Of All Time

If you are launching your website you might be thinking about domain names. It is fascinating to look at which domains were first registered back in 1985, and what their potential value would be in today’s market place. Some of these domains would now be worth millions, but back in 1985 could be registered for […]

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