The collection of tracking information needs to be presented to users, along with the clear ability to opt-out of tracking.
Each company will need to construct its own unique Cookies Policy based on its own business practices, however, there are some basics that must be included.
You must make sure to include:
- A clear definition of cookies
- What cookies you use on your website
- What you use those cookies for
- How users can opt-out or adjust their cookie consent settings.
Definition of cookies
What cookies you use & what they are used for
There are different types of cookies that are used and you should make sure to include descriptions as well as which of these cookies you use e.g.
- Strictly necessary cookies
- Performance cookies
- Functionality cookies
- Targetting or advertising cookies
Very’s Cookies Policy clearly states the definition of each of these types of cookies and the names and purposes of the individual cookies that are installed on its website.
How user’s can opt-out or adjust their cookies settings
In addition to this, websites are required to display links to information on how they can change their settings or withdraw cookie consent from various platforms as found in Ocado’s Cookies Policy.
Where to put your cookies policy on your website
Common places to link off and place your Cookies Policy are in your cookies notice when asking for consent and the footer of your website.
How to collect cookie consent
The best way to collect direct cookie consent is through a consent notice. This notice must clearly and concisely state the data collected and how it’s used, essentially an abridged version of your cookies policy, and clearly allow users to accept, reject and inspect cookies settings. This can be seen below in this example from the Mcdonald’s website.
GDPR stipulates that every business should have a designated person to manage data protection and compliance. If you are unsure about your compliance or would like advice, simply drop us a message.
Author: Josh Meehan, Social Media Exec. MUV.