Social media is changing the way we look at video content. Short-form, quick cuts, less polish and more honesty in your content. By honesty, we mean being more relatable in your content, giving customers a peek behind the curtain at your staff, operations, and day-to-day antics.
TikTok & other platforms thrive off this user-generated content that feels…well…user-generated! This means less emphasis on blocking and lighting, and more on which viral trend or track you’ll hop on to. We see this style spread throughout social media platforms like Reels on Instagram and Shorts on YouTube.
Keeping It Real
Genuine passion and heart are essential for success in using this short-form video content, as users can spot an ingenuine video from the rest of the content. So no matter what you produce, remember to have fun! Have a song and a dance, let people into a side of your business they don’t usually see, give them that valuable exclusive insight or a how-to and remember – keep it real!
If you don’t know where to start and want to get some inspiration, take a look at some of Georgia & Josh’s favourite accounts & videos below!
Ryanair is known for its more comedic and ‘lo-fi’ videos that have taken TikTok by storm. Implementing a mix of self-referential humour and relatable scenarios and content aimed at the TikTok demographic, they have captured a large audience and remain the top airline on TikTok.
@ryanair Basically CEO at this point, putting in the work! #ryanair #airline #ceo #patrickbateman #slay ♬ f song – user8547208380241
Asos has a wide range of content on their TikTok account, displaying many content strategies from collaborations with influencers, behind the scenes looking at new collections to photoshoots, user-generated content, and ‘days in the life’. Their multifaceted approach means they always have different content to post on a daily basis so it doesn’t get stale.
@asos DYK that our entire ASOS DESIGN range is created in-house? ?? #dayinthelife #juniordesigner #asos ♬ original sound – asos
Blackpool Pleasure Beach
The Pleasure Beach is a huge tourist attraction up here in the north of England. They use TikTok as a way to promote the fun-factor of the Pleasure Beach through dancing, behind the scenes on the rides and fun facts about the theme park itself.
@pleasure_beach Bella serving us main character energy on a sunny Saturday here at #pleasurebach #fyp #foryoupage #trend #viral #bellaandbradley #dought #PB #thrillomaric#thrilomatic #blackpool ♬ Shake Senora (feat. T-Pain & Sean Paul) – Pitbull
No Way Out Escape
No Way Out Escape is an Austrian Escape Room which has found great success on TikTok with over 270,000 followers and 12.2 million likes! They post a lot of behind the scenes content from the POV of the escape room supervisor showing funny moments captured in the escape rooms.
@nowayoutescape Rip #escaperoom #horror #österreich #fypシ゚viral #austria #1010 #wien #nowayout #fypシ゚ #vienna #fypシ #innsbruck #linz #graz ♬ Its just a cigarette legend MASHUP – Gym Fanatic
Author: Josh Meehan, Social Media Exec. MUV.
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