• menu
  • close MENU

    “Working with MUV is like having your own marketing department, with comprehensive resources backed by experience and know-how.”

    DOMINIC BATESON, HOME TUTOR CONNECT

    “MUV designed our brilliant new website that's already attracted new business for us. Their help and on-going support have made for a really positive experience.”

    RACHEL TRACEY, PPS

    “Fairly quickly we commissioned MUV to undertake a thorough report on our website and include recommendations. What we got back was exceptionally detailed and helpful – displaying a very deep understanding of the digital world.”

    NEIL MITCHINSON, EAF
    • Home
    • what we do
    • our approach
    • Our work
    • Blog
    • get in touch

    Threads: The new social platform on the block, or a passing trend?

    If you use Instagram regularly, you’ve no doubt heard about Threads, a new app built by the Instagram team with the purpose of sharing short pieces of text, photos, videos, links and more.

    Sound familiar? Threads is the latest rival of Twitter (sorry, X), and, unlike previous rivals, had a hugely triumphant debut with 100 million users signing up just five days after it launched. With its 3.88 billion monthly users, Meta’s carbon copy of Twitter was looking to be a big threat, but after a few weeks, this may not be the case after all.

    Initial excitement for Threads seems to have died down, with 49 million active Android users on its most popular day (7th July) dropping to just 24 million on 14th July. Instagram has replicated features from similar apps in the past with great success, such as stories from Snapchat and Reels from TikTok, but Threads doesn’t seem to have the same engagement despite the initial buzz.

    However, this hasn’t stopped Meta. They have announced that they are working on adding some more “retention hooks” to entice people back into using Threads, such as making sure people who are on the Instagram app can see important Threads. They have also begun rolling out the option to see a chronological feed of posts from accounts users follow, something that was a key feature Threads needed to seriously compete with Twitter.

    Threads has also introduced the ability to filter notifications by follows, replies, quoted posts, mentions, interactions from verified accounts and reposts. They are also making improvements to the Follow button, making it easier to follow people back and approve follow requests all at once for private accounts. The fact the Instagram team are actively working on ways to make the Threads app better and more user-friendly shows there is a strong determination to keep the app around and continue the battle with Twitter.

    And with the recent rebranding of Twitter to X, could it be a great opportunity for Threads to take over and truly claim victory?

    Since its debut in mid-June, there have been many comparisons between Threads and Twitter from the user experience to accessibility, opinions and preferences have been surfacing everywhere online. With so many viewpoints, it’s difficult to see which platform is in the lead of the war to be the favourite.

    With things looking a little uncertain for Twitter/X at the moment, Meta could use this opportunity to develop and enhance the Threads app to make it the best it can possibly be. This would include working on a desktop version of the platform, updating the search tool to help discovery and developing the accessibility options across the app.

    If Threads continues to grow and improve, and Twitter/X continues to struggle through uncertain times, there is potential that Threads could be the next big thing. It’s definitely one to keep an eye on, and we’re excited to see what Meta has in store for the platform.


    ← AI Sprint Day 10 – We Have Giveaways & Stuff → Prep for Success: Your Black Friday Battle Plan

    © MUV 2022
    Browse
    • About Us
    • Blog
    • FAQs
    • Testimonials
    • Info & Terms
    • Substainability Policy
    • Cookie Policy (UK)
    • Privacy Statement (UK)
    our office
        • Unit 4 Holker School, Cark,
        • Grange-over-Sands LA11 7PQ

       

      • 015392 67315

      •  

    Let’s work together

    We'd love to hear about your business and discuss how we can help make you visible online.

    Get A Quote
    Request A Quote
    We can usually provide a quotation within 24 hours. Please drop your details below, and we will be in touch.
    Manage Cookie Consent

    Our site uses web cookies to make it as useful & secure as possible for you.  Some are necessary and can't be turned off.  Other cookies are used for analysing performance, displaying relevant advertising and improving functionality.  You can accept, reject or manage these below.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
    View preferences
    {title} {title} {title}