Adwords like any part of business involves dealing with competitors and making sure that customers choose your products and services instead of theirs. The main purpose of an Adwords campaign is to pay for your advert to appear near the top of the first page in a Google search. In order to achieve this you have to pay for each keyword that is associated with what you are advertising.
Generally the more you pay for a keyword the higher your advert will appear on the page. If you are a large company with a huge budget you can afford to pay for all of your adverts to rank highly. Adwords is a good way to advertise if you have a small budget. Your Adwords campaign needs to be very focused and accurate if you have less money to spend.
Without a doubt planning a profitable Adwords campaign involves immense concentration and getting to grips with statistics and other data. The most efficient way to identify which keywords your competitors are using is by accessing the, ‘Auction Insights’ table, which can be found in the Google Adwords Interface. The information you glean from the table is how your keywords are performing compared to your nearest competitors.
When you choose your keywords you should aim to keep within your budget and avoid getting into a bidding war against your largest competitor because you will end up very much out of pocket. If you manage to get your adwords campaign right your advert will appear within the top three listings on the first search result page. This is achieved by having a good quality score, using keywords in your advert and paying just a little bit extra. This is demonstrated by looking at the position of the highlighted listing, which is one of our Adwords accounts. The keyword Teeth Whitening was typed into google and this was the result.
Include Your Unique Selling Point in Your Adwords Listing
Ultimately you are aiming to draw potential customers eyes from the larger well known companies’ listings to your own. This can be achieved by showing them that you can offer a more personalised service than a large company. Many people would rather enlist the services of a trusty individual than a huge corporation.
Adwords Campaigns Are A Good Way To Get Noticed
Organic SEO takes a long time to take effect and requires a lot of work to establish links in the World Wide Web. Pay Per Click Adwords campaigns enable you to speed up the process and start ranking highly in search results much quicker. Understanding Adwords involves a lot of time, research and can only be successful if you have taken the time to make sure that your landing pages make conversions straightforward for your customer.
If you would like any information about starting an Adwords campaign call 015392 67315 or contact us here and we would be happy to discuss your options.