Social media campaigns are essentially writing for a purpose in order to engage a specific audience. As a business owner you should be aware of who your customers are and will be able to customise your social media campaign to attract them. There is absolutely no point using technical terms if your customers don’t understand them. Even BMW had to tone down the complex language of their social media campaign because most customers asked, ‘Which is the best petrol for a BMW?’. When engaging your customers you really need to make sure that they feel as if you are talking directly to them and can help them to understand how you can benefit them.
Planning A Successful Social Media Campaign
Preparing your social media campaign allows you to evaluate your business because you need to decide the character and essence of your business as well as identifying who your customers are. You may benefit from getting an outsider to do this because it is amazing how your company can be interpreted from the website alone. If your social media campaign is wide off the mark potential customers will visit your site and leave it quickly because they don’t think it applies to them. Also you may think that you run a classy joint but visitors to your site may think otherwise. If you find that there is discrepancy in how you and your customers see your business it is time to rethink your social media campaign.
If your new social media campaign involves commissioning a new website you will be turning your business idea into a visual entity which will be the virtual shop front for your business. Social media sites such as Facebook and Twitter can be connected to your blog so that new posts can be announced automatically on your pages. Generally it is during website design that you start to understand your business and your customers much better allowing you to improve sales when the website goes live.
Facebook and Twitter
As we have already mentioned Facebook and Twitter are dominant in people’s social media campaigns. A few years ago people would fall into the trap of paying for thousands of follows, which looks great but there is a downside to this. If you pay for lots of followers they are likely to live in a different country and have absolutely no interest in your business. These days we have to use the good old fashioned method of hard graft and elbow grease to attract follows. When you know who your customers are you can use social media to communicate with them in a way that keeps them interested in your business. This not only encourages people to share your posts it can encourage people to buy products from your website. It is hard work because you are human and you have to constantly think of the best way to promote yourself without looking like an overbearing salesperson.
It is possible to increase sales with a good social media campaign, one of our customer’s sales has quadrupled through organic SEO in the past year.
If you would like further advice about how to identify who your customers are or would like us to help you with your social media campaign call 015392 67315 or contact us here.