Social media refers to websites that allow you to communicate easily with others. The most well know social media sites are; Facebook, Twitter, Linkedin, Pintrest, Instagram, Youtube and Google Plus. Businesses tend to use at least two of these social media sites to promote their company. If social media is used effectively you can reduce your advertising costs significantly. When people become overwhelmed by the concept of social media they are less likely to use it in their marketing strategy. We are going to tell you how you can implement a simple social media strategy that will take just ten minutes a day to maintain.
Choose The Social Media Sites That Fit In With Your Business
Most people just use Facebook and Twitter in their social media campaign while others extend it to using sites such as Pintrest and Instagram, if they have lots of images to share. If you run a business that doesn’t really warrant taking lots of photographs, like an accountancy firm, you needn’t bother setting up accounts on these social media sites. If you choose the most appropriate sites updating them will come naturally.
Do One Facebook And Twitter Post Each Day
Posts can vary from giving advice, linking to a new blog post, advertising your product or service, special offers, updating followers on charity events you are involved in and links to sites or images that are relevant to your business. You may find that your posts vary in length depending on what you have to report. Twitter is particularly good for quick communication while Facebook enables customers to engage in a dialogue and provide immediate feedback. You will attract more followers if your posts are engaging and relevant.
Social media sites are all about virtual networking with the hope that interactions will extend to real life meetings. Spend a few minutes a day finding relevant companies or people to follow and like or share their posts. Everybody gets excited if their posts get retweeted or shared and they are more likely to do the same to your posts. When posts get shared, particularly by someone who has loads of followers you are increasing the number of people who know you exist on the internet.
Use Your Instagram App
If you work for the fashion, beauty or car industry you will have lots of opportunity to take spontaneous photographs that can tell a story about your business. People really like to see what goes on behind the scenes particularly if something funny or exciting happens. Instagram is exactly what it says – instant and only really works properly when you use a mobile phone to upload the pictures. Apparently instagram is getting more popular than Twitter so it is worth a look.
Keep Up The Good Work
It is perfectly alright if you miss a day or two of posting but don’t get into the habit of being sporadic or people will forget that you are there. The best way to ensure that you update your social media pages regularly is to sit down with a warm drink and a biscuit if you wish and just get socialising. You will really enjoy it that way.
If you would like more advice on implementing a social media strategy please call 015392 67313 or contact us here.