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Digital Marketing

EVERYTHING DIGITAL

Dispatches from the world of eCommerce and Digital Marketing. All our relevant blog posts are here, discussing all aspects of our specialist industry..

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DIGITAL MARKETING

Is RankBrain Pushing You Down The Google Listings

In recent months, Google has quietly been rolling out a change to their search results algorithms. Whilst they have implemented it quite subtly, the results can be quite drastic. If you’re worried at all about your site’s rank, you need to be all over this! In this post we’re diving into this latest change to […]

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Steamboat Willie Sets Sail into the Public Domain

As we wave goodbye to 2023, we’re also waving hello to a new era in the world of copyright. Mickey Mouse’s iconic debut in “Steamboat Willie” has officially entered the public domain. After 95 years of being cooped up in Disney’s vault, this little gem is now free for all to use. But before you […]

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Freelancer Focus – Karin

Within our team we have a broad range of marketing expertise, which is how we deliver great service to our clients, and how we maintain our 5 star reviews. However, sometimes a client request requires expertise that we don’t have in-house. Like many agencies, this is when we call upon our trusted team of outsourced […]

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AI Sprint Day 10 – We Have Giveaways & Stuff

If you have been following our 10 day AI Sprint series, you’ll be aware that we have covered a vast array of topics around AI, from ethics and manipulation to chatbots and image generators. So, we wanted to sign off the series with some free stuff. Tools and tips you can start using straight away, […]

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AI Sprint Day 9 – WordPress And AI – A Powerful Combination

As AI technology continues to evolve, it can be increasingly beneficial to make use of the tools available in order to improve user experience on WordPress sites. AI offers a number of features that can optimise your content and provide a more tailored approach to web design. In this article, we will investigate 6 ways […]

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AI Sprint Day 6 – Scripting With GoogleAds

In today’s AI blog, we are going to talk about Google ads scripts. Google Ads scripts provide a powerful toolset for automating various tasks within your advertising campaigns. By leveraging scripts to create missing Responsive Search Ad (RSA) headlines and description lines, you can save time, ensure consistency across ads, and improve the overall performance […]

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AI Sprint Day 5 – AI For Image Generation

Using AI for scripting or for content writing and brainstorming is one thing, but the most recent innovations in AI are also very visual. AI image generation is now being used in commercial applications. Here at MUV we have also used AI image generation to assist in web development, and in ad campaigns. In part […]

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AI Sprint Day 4 – AI-Assisted Content Planning

With AI tools like ChatGPT becoming increasingly popular in the world of digital marketing and social media, it’s not uncommon for them to be used to combat writer’s block when creating social posts. However, writing posts is not the only thing these tools can be used for! For those who work in social media, planning […]

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AI Sprint Day 3 – Assisting Neurodivergent Professionals

Understanding the unique needs and strengths of neurodivergent individuals is essential in building inclusive workplaces. I am huge advocate for AI proofreading software such as Grammarly and ProWritingAid which proof any text you input for a large number of scenarios/structures, checking your grammar and spelling, structure and suggesting rephrasing that could aid readability. As well […]

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AI Sprint Day 2 – Supercharge Your Google Ads Copy

When it comes to Google Ads, ad copy is crucial for capturing the attention of potential customers but its often the most overlooked task, as it is time consuming & can be a challenge to come up with new ideas. Leveraging AI like ChatGPT allows us to take our copywriting efforts to new heights and […]

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AI Sprint Day 1 – ChatGPT Is Old School

” The First 6 Months Of AI In the first of our 10 articles looking at the rise of AI and how you can implement it into your marketing strategy, we are looking at both ChatGPT and the OpenAI API. Artificial intelligence (AI) is revolutionising the way businesses operate by enabling them to automate certain […]

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AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI chatbots and virtual assistants are revolutionising the way businesses interact with their customers. With the advancement of these complex and baffling natural language processing and machine learning systems (don’t even ask), these technologies have become more sophisticated and can offer personalised and efficient assistance to customers. First, let’s understand what chatbots and virtual assistants […]

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Optimising Your Website’s Health: A Guide to Security and Accessibility

A website serves as a digital storefront. And much like a traditional storefront, it needs to be maintained to keep it safe, clean, and most importantly attractive to customers. With the internet always evolving, it’s important to keep the basics in mind: Is Your WordPress Site Up-to-Date? WordPress and associated plug-ins regularly release updates to […]

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AI In SEO: The Good, The Bad & The ChatGPT

AI powered platforms and tools have the potential to streamline and automate many aspects of search engine optimisation, from keyword research and content creation to performance tracking. However, there are also a number of potential drawbacks to using AI for SEO optimisation too. In this blog we’ll take a look at both sides of the […]

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Influencer Marketing in 2023: Everything You Need to Know

With more and more people shopping online, influencer marketing is showing no signs of slowing down. 61% of consumers trust recommendations made by influencers, and even more brands are recognising them as potential publishers they can collaborate with to drive sales and awareness. The ever-changing world of influencer marketing can be daunting, so here are […]

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Affiliate Marketing – How could it benefit your business

There are boundless channels and possibilities to expand your businesses reach, from organic and paid social, to SEO and paid search. Once you have these channels in place and optimised, you may ask yourself how else you can expand your reach into new frontiers, and affiliate marketing might just be the answer for you! What […]

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How A.I. Can Benefit Business Owners

A.I. That buzzword is everywhere at the moment and now means something different in popular culture from evil rogue programmes like HAL-9000, Skynet or the old Roomba vacuum that would repeatedly crash into the wall. It’s become a tool used throughout business and culture, sometimes without you realising. Voice detection, image recognition and fraud detection […]

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Social Media Trends to Leave Behind in 2022

The final days of 2022 are upon us and a new year is on the horizon, but there are a few things that shouldn’t be welcomed into 2023 with us. Like any trends, social media fads come and go, and while some stick around and remain popular, others leave you wondering if they were ever […]

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Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday is one of the most significant dates in the calendar for brands and marketers. In 2021, UK consumers spent a total of £9.42 billion on Black Friday, and it feels as though the sales begin earlier every year. With so much hype on social media, through newsletter and other platforms, standing out from […]

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BeReal: How the current king of social media can help brands grow

If you’ve been anywhere near social media recently, you’ve probably heard of BeReal – the new social platform that seems to have won the hearts of users all around the globe. But what is it about it that’s drawn so many people in? BeReal defines itself as being unlike any other platform; a new way […]

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What Posts Where? – A Guide To Posting Formats

With the wealth of options on how to post and where to post, it can sometimes get overwhelming on what formats to use. “What shall I use stories for?”, “Why should I make a reel?”… We are here to answer all those questions! Feed Posts The OG, we see them day and day out […]

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TikTok, It’s Time For A Change

Social media is changing the way we look at video content. Short-form, quick cuts, less polish and more honesty in your content. By honesty, we mean being more relatable in your content, giving customers a peek behind the curtain at your staff, operations, and day-to-day antics. TikTok & other platforms thrive off this user-generated content […]

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Avoiding Backlink Photo Credit Scams

Backlink photo credit scams are, unfortunately, becoming a more common problem found online. The typical set-up is you receive an email from someone, usually posing as a client or “on behalf of” a client claiming you’re using one of their copyrighted images. The emails will usually ask you to put a clickable link underneath the […]

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The Basics of Influencer Marketing

49% of consumers rely on influencer recommendations before making a purchase, so it’s no surprise that 67% of brands are now choosing to work with influencers as part of their marketing campaigns. However, the rapid growth and development can make the world of influencer marketing a confusing place, and some brands stay clear of it […]

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MUV’s 10th Birthday!

We have recently celebrated our 10th birthday with a celebration at our offices in Cark. The anniversary has allowed us to reflect on the growth and evolution of the company over the past ten years. MUV, set up by Managing Director David Hamer in 2011, has grown from just one employee to become a team […]

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