XTRONS is a market frontrunner in in-car electronics, selling car stereos and accessories in Asia, Europe and North America. Based in Hong Kong, the client already had a hugely successful business, but wanted to grow their online presence, reposition their brand, and improve their conversion rate from online sales.
We redesigned the site top to bottom, with a new homepage, new navigation, and a new product page design. This was with the aim of cleaning up the UI and drastically improving the client’s conversion rate.
We also worked on the eCommerce end of the client’s business, helping to manage their inventory in Magento, and to manage their online transactions through Braintree. We installed reCAPTCHA to help with cybersecurity and managed ongoing changes to their checkout process.
The results of this were dramatic, with a 200% increase in online conversions, and a top-to-bottom refresh of the brand.
The work for XTRONS is ongoing, as we continue to promote new products in their catalogue, ensure their online presence is crisp, personable and effective, and help them convert more effectively online in different global markets.
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