A 2022 analysis by Great British Racing, established that Cartmel Racecourse had achieved the second highest social media growth amongst all racecourses across the UK. We are very proud to undertake a full stack of digital marketing work for the racecourse, comprising META Advertising, Google Ads, YouTube Ads, Spotify & Influencer Outreach.
In order to maximise the time of their in-house team, we also engaging with the racecourse customers and their potential customers on social media. With a view to improving customer engagement and growth, MUV manage monthly paid spend for the racecourse, ensuring that budget is properly placed across paid channels, and ROIs were closely monitored.
During our early stages of the campaign, we were commissioned to undertake some paid social media management, with a view to driving ticket sales for the race meetings. As one of the UK’s most scenic race venues, Cartmel Racecourse offers a racetrack set amongst the English countryside, in the heart of a historic village, with on-site facilities unique to this race venue. Our approach was to set the venue apart from other venues and focus on the USPs in our various strands of marketing.
To fulfil our work we have undertaken direct communications with artist promoters for racecourse concerts, in order to have creative media approved. We have managed paid budgets across social media in order to generate direct sales and have worked with 3rd party ticket providers, in order to integrate tracking tools such as Google Analytics and Facebook pixels.
MUV have also introduced a content strategy. Our team attend race meets in order to generate content, which has also included managing a third party drone shoot encapsulating an ‘essence of Cartmel Races’ video shoot, used by us across our marketing campaigns.
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