What We Did
Social Media Marketing, Photography, Video, Customer Engagement, Event Marketing, Conversion Optimisation
A 2022 analysis by Great British Racing, established that Cartmel Racecourse had achieved the second highest social media growth amongst all racecourses across the UK. We are very proud to undertake a full stack of digital marketing work for the racecourse, comprising META Advertising, Google Ads, YouTube Ads, Spotify & Influencer Outreach.
In order to maximise the time of their in-house team, we also engaging with the racecourse customers and their potential customers on social media. With a view to improving customer engagement and growth, MUV manage monthly paid spend for the racecourse, ensuring that budget is properly placed across paid channels, and ROIs were closely monitored.
Identify the Unique Selling Points
During our early stages of the campaign, we were commissioned to undertake some paid social media management, with a view to driving ticket sales for the race meetings. As one of the UK’s most scenic race venues, Cartmel Racecourse offers a racetrack set amongst the English countryside, in the heart of a historic village, with on-site facilities unique to this race venue. Our approach was to set the venue apart from other venues and focus on the USPs in our various strands of marketing.
Photography and Art Direction
Over the campaign so far, MUVs role within the Racecourse team has evolved. We work closely with the owners on KPIs (key performance indicators) to ensure our work is underpinned by solid results, be that ticket sales or growing interactions on social media.
In Jan 2023 Cartmel Racecourse was recognised by Great British Racing, who highlighted Cartmel Racecourse as having the best growth on Instagram for a medium-sized racecourse at 33.8.
Our work is scheduled over a period of months, with the client having a timeline view every 30 days of our social media strategy, showing the types of content we will publish, when, and with what goals.
Evolution Of The Campaign
To fulfil our work we have undertaken direct communications with artist promoters for racecourse concerts, in order to have creative media approved. We have managed paid budgets across social media in order to generate direct sales and have worked with 3rd party ticket providers, in order to integrate tracking tools such as Google Analytics and Facebook pixels.
MUV have also introduced a content strategy. Our team attend race meets in order to generate content, which has also included managing a third party drone shoot encapsulating an ‘essence of Cartmel Races’ video shoot, used by us across our marketing campaigns.
Playdale Playgrounds
Process Pipework Services
Ford House
Furness Fish Poultry & Game Supplies
Cartmel Racecourse