Cubby Construction also came to us with a basic website for the construction side of the business that had become obsolete and quite badly compromised due to a hack. There was also no coverage at that point for the Joinery arm of the business which was undergoing some internal investment and needed more online presence.
We were commissioned to create two new websites, one for Cubby Construction, and another for Cubby Joinery.
The strategy was to focus on brand positioning and to lead customers through Cubby’s previous projects via sector and services. They’ve worked on some incredible projects including the rebuilding of the A590 between Keswick and Grasmere in the Lake District. Our aim was to showcase this work, demonstrating the scale and quality of their craftsmanship.
The client wanted organic social media profiles to be created, to give them more of a social media presence online.
We created social profiles for Facebook, Twitter, LinkedIn and Instagram from scratch and began publishing regular, up-to-date content in order to grow a following and to keep them informed about current projects that Cubby were working on.
Once the social profiles were made, infographics were created to fit the brand guidelines so that it was in line and coherent with the website. A mixture of infographics and imagery of completed projects were published on a regular basis, to keep people as informed as possible. Blogs are regularly updated and uploaded to the website too.
Since the creation of the social profiles, the following has continued to grow and now stands at around 1.7k page likes and over 2k followers.
After just one week our content had reached over 100,000 people and had over 30,000 interactions. This resulted in interest from media organisations including ITV.
ITV Border news followed up with an on-site video interview and a segment on the 6pm News. We followed this up by connecting with ITV media, which resulted in a direct link from the ITV News website, to our clients site.
Overall, an audience of over half a million people were reached, with a Facebook post of under 100 words, and five photographs.
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