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Cubby Construction

Construction & Joinery

Organic Social Media Campaign for Construction & Joinery Company

Cubby Construction

What We Did

Cubby Construction also came to us with a basic website for the construction side of the business that had become obsolete and quite badly compromised due to a hack. There was also no coverage at that point for the Joinery arm of the business which was undergoing some internal investment and needed more online presence.

We were commissioned to create two new websites, one for Cubby Construction, and another for Cubby Joinery.

The strategy was to focus on brand positioning and to lead customers through Cubby’s previous projects via sector and services. They’ve worked on some incredible projects including the rebuilding of the A590 between Keswick and Grasmere in the Lake District. Our aim was to showcase this work, demonstrating the scale and quality of their craftsmanship. 

Social Profiles & Infographics

The client wanted organic social media profiles to be created, to give them more of a social media presence online. 

We created social profiles for Facebook, Twitter, LinkedIn and Instagram from scratch and began publishing regular, up-to-date content in order to grow a following and to keep them informed about current projects that Cubby were working on.

Once the social profiles were made, infographics were created to fit the brand guidelines so that it was in line and coherent with the website. A mixture of infographics and imagery of completed projects were published on a regular basis, to keep people as informed as possible. Blogs are regularly updated and uploaded to the website too.

Driving Engagement

Where applicable, we tag companies and businesses into the social posts in order to build connections and potentially reach more people. 

As this is all organic, we take time to join relevant Facebook groups in which to share the social posts into, in order to reach more people that are already interested in the subject.

The same content is published across all channels, and in order to keep engagement up on Twitter, Instagram and LinkedIn, we regularly comment on relevant posts and reply to people.

With one particular social post for an ongoing construction project, we shared a mini update using these techniques. Within 12 hours the content had been shared several hundred times and reached an audience of over 100,000 people.

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Media Coverage

Since the creation of the social profiles, the following has continued to grow and now stands at around 1.7k page likes and over 2k followers.

After just one week our content had reached over 100,000 people and had over 30,000 interactions. This resulted in interest from media organisations including ITV.

ITV Border news followed up with an on-site video interview and a segment on the 6pm News. We followed this up by connecting with ITV media, which resulted in a direct link from the ITV News website, to our clients site.

Overall, an audience of over half a million people were reached, with a Facebook post of under 100 words, and five photographs.

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