What We Did
Branding, Website Design and Development, E-Commerce Catalogue Management, Blog, Forum Management, Social Media Management, Influencer Marketing, Affiliate Marketing, Translation & WPML Language Coding, Web Backend Management, Email Campaigns, Technical Proofing, SEO, Magento, Wordpress, Ongoing Optimisation.
XTRONS is a market frontrunner in in-car electronics, selling car stereos and accessories in Asia, Europe, Australia and North America. Based in Hong Kong, the client already had a hugely successful business with an international reach, but wanted to grow their online presence, reposition their brand, and improve their conversion rate from online sales.
Website and UI Design, E-Commerce Management
Beginning in 2020, we redesigned the site top to bottom, with a new homepage, new navigation, and a new product page design. This was with the aim of cleaning up the UI and drastically improving the client’s conversion rate.
We also worked on the eCommerce end of the client’s business, helping to manage their inventory in Magento, and to manage their online transactions through Braintree. We installed reCAPTCHA to help with cybersecurity and managed ongoing changes to their checkout process.
In a major rebrand in 2024, we handled the creation of a new WordPress site utilising a WPML framework, with e-commerce stores in six countries, along with localised languages and inventory.
New Copy, Translation, Social Media and Google Ads Campaign, Influencer & Affiliate Marketing
In the original rebrand, we created a German-language website based closely on the US/UK sites.This involved rewriting the existing English copy for their whole catalogue, translating this into German, and then creating a brand new site with an identical layout. The translation consisted of over a million words, done in consultation with an overseas translator in Germany. Once the copy was ready and proofread, we performed a Magento import with the .csv files, allowing us to handle the huge amounts of data neatly and efficiently.
In the 2024 rebrand, we handled software-enabled translation, data imports and new store views, all without interruption to commercial activity.
On an ongoing basis, we undertake social media campaigns and email marketing, making deep use of Google Ads and Marketing to target the client’s potential customers. We also run an ongoing blog to improve SEO and to bring more visitors to the website.
Beginning as part of a Black Friday campaign in 2021, we branched the client out into influencer and affiliate marketing. We researched and reached out to potential influencers across a variety of platforms including Instagram, YouTube, and TikTok, and chose a select number to collaborate with. We perform this across the US, UK and Germany, leveraging the reach of these agents to further expand the brand’s visibility and authority.
Dramatic Increase in Conversion Rate
The results of our original rebrand were dramatic, with a 200% increase in online conversions, and a top-to-bottom refresh of the brand. This positive growth has continued steadily across our time working with the client, who have added products and marketing avenues as their company has grown.
The work for XTRONS is ongoing, as we continue to promote new products in their catalogue, ensure their online presence is crisp, personable and effective, and help them convert more effectively online in different global markets.
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