Cartmel Racecourse

Paid Social

We collaborated seasonally with the racecourse to drive sales among both new and existing customers, tailoring our marketing strategies to align with client objectives and key events throughout the season. Our promotional activity encompassed a diverse programme of events, including artist performances, concerts, family gatherings, and general race days.

In addition to managing event promotions, we maintained direct communication with artist promoters to ensure that all creative media received approval and adhered to the racecourse’s established branding guidelines.

We oversaw paid advertising budgets across multiple social media platforms, including Meta and Spotify, with the aim of generating direct sales and enhancing brand awareness. To measure and improve campaign effectiveness, we implemented tracking tools such as Google Analytics and Facebook pixels in partnership with third-party ticket providers. These integrations enabled the continuous optimisation of campaign performance and delivered measurable, data-driven results.

According to the 2022 Great British Racing analysis, Cartmel Racecourse achieved the highest Instagram growth among medium-sized racecourses, with an impressive 33.8% increase in followers, highlighting the success of our collaborative marketing approach.

Influencer Marketing

Our comprehensive influencer marketing service began with understanding the target audience and identifying influencers who authentically aligned with both the brand’s aesthetic and customer base. We handled the entire research and outreach process, carefully vetting potential partners to ensure they were the perfect fit for the brand. From there, we managed all contract negotiations and deliverables, coordinating everything from standard race day packages to premium VIP experiences and hotel accommodations.

Our hands-on approach ensured seamless execution from start to finish. We worked closely with both the racecourse and external partners to organise all logistics, maintaining regular communication with influencers to keep them informed about schedules and special events throughout the day. On race day, we personally greeted each influencer and provided a comprehensive overview of the venue and programme, equipping them with any physical materials they needed to capture compelling, high-quality content. Following the event, we maintained momentum by ensuring content was published within agreed timeframes and securing raw footage for future marketing campaigns.

Organic Social & Video Production

Throughout our management of Cartmel Racecourse’s social media presence, we have led extensive video production projects featuring high-profile jockeys, trainers, racing personalities and visitor interviews in both on-site and location filming. A section of these can be seen in this short Video Production showcase.
Each project required meticulous planning and execution across multiple production stages: conducting thorough research, crafting tailored interview questions, developing detailed shot lists, coordinating filming logistics, post-production editing optimised for each platform’s specifications and audience.

In some instances, coordination with external stakeholders was critical—including artist management teams, production companies, and rights holders—to ensure full compliance with contractual obligations governing content creation, the sharing of information, and distribution rights. This stakeholder management ensured all parties’ interests were protected, whilst maintaining creative quality and publication timelines.

We have consistently delivered high-engagement hero posts across the Racecourse’s key moments, from announcing artist appearances and releasing tickets to sharing exclusive interviews with racing figures. These posts have generated significant reach and engagement, serving as cornerstone content that drives awareness, ticket sales and audience interaction during critical promotional periods. Each hero post was strategically crafted to maximise impact across platforms, leveraging optimal timing, compelling visuals and platform-specific best practices to ensure maximum visibility and conversion.