Bred’s Foods are a catering company, specialising in the creation and supply of pre-prepared, ready-to-cook products. They have a well established wholesale arm to their business, but were keen to develop a direct sales model, allowing them to open up their range of baked goods including brownies and pizza doughs for delivery direct to customers.
Our brief was to make some minor adjustments to their existing Woocommerce website, then create a marketing campaign to build awareness and generate sales.
We started by making some basic UI adjustments on their existing site, aimed at removing any potential barriers to conversion. To improve UX on the site and to aid the marketing campaign, we advised the client to commission a photoshoot. We briefed the shoot based on our needs, then the products were sent to Lee John Mann Photography, who managed the shoot at home – both cooking and shooting the food on the day! We felt the results were amazing, and allowed us to really demonstrate the quality of the products to potential customers.
We worked with them on their marketing, setting up a campaign structure along with analytics and conversion metrics. We also worked on creating facebook audiences to match their target customer base. We split-tested the adverts and closely monitored them, to ensure that the client’s budget was being spent in the most effective way.
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