Discover Brampton was created by the local Parish Council, with the objective of promoting the beautiful small village situated in the north of Cumbria to potential visitors, while encouraging more overnight stays and spend within the local economy. MUV were brought on board to create a brand, design and build a visitor facing website and launch and run an ongoing marketing campaign via social media.
Step 1 was brand…
We started by getting to know that area and what makes it special. The idea of history meeting nature quickly came about due to Brampton’s proximity to heritage attractions, including World Heritage Site, Hadrian’s Wall. Our brand concept was born out of this idea of capturing the historical and visual focal points of the area (Hadrian’s Wall, Moot Hall), while placing them within the abundant, stunning natural surroundings (Talkin Tarn, North Pennines).
Alongside a range of brand executions, we created a brand guideline including complimentary typography choices, colour palettes and a content strategy, meaning a consistent approach could be achieved from the start.
Built on the WordPress platform, the completed site is very straightforward to edit and update, meaning further business listings and content can easily be added. Following the launch of the website, the new brand was launched across social media, with content going out on a regular basis.
All elements of the project, including the ongoing marketing campaign, are tied back to our strategy of promoting the key themes that make Brampton such a unique and special place to visit. Put it on your list!
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