As AI technology continues to evolve, it can be increasingly beneficial to make use of the tools available in order to improve user experience on WordPress sites. AI offers a number of features that can optimise your content and provide a more tailored approach to web design. In this article, we will investigate 6 ways AI can bring better user experiences on WordPress sites.
Voice Search & Usability
One way to leverage the power of AI is to improve website content for voice search. Optimising your site for voice search requires you to come up with keywords relevant to everyday conversations, as people tend to phrase their queries as if they were speaking to a friend. Additionally, it is important to ensure your site is mobile-friendly, as any hindrances here may lead to a lower ranking in search engine results pages (SERPs).
An FAQ section may also help, allowing for questions that are likely to be asked in a voice search. If you are running a local business, you may look into local SEO strategies to ensure your information appears on SERPs. Furthermore, Microsoft recently launched its Machine Understanding Model (MUM), an AI-based update to how search engines interpret and understand user input.
Image Speed
AI can also be used to automate image compression on your WordPress site. This helps with page loading speed, resulting in a faster and more enjoyable experience for the user. SpeedSize Image & Video Automation is one such example of a platform that utilises neuroscience technology to reduce media size by up to 99%, while retaining the same quality. Other platforms include High-Fidelity-Generative-Compression and Compress Jpeg by AI.
AI-driven content creation is another feature you may want to explore. Platforms like BuzzSumo or WP Robot can help you to monitor and curate content from multiple sources, all within your WordPress dashboard. This could be immensely helpful in keeping content fresh and relevant to users.
Design
AI can also be used to improve the overall aesthetics of a WordPress site. For example, you can make use of AI-generated imagery and audio features to create an aesthetically-pleasing user interface. The technology can analyse images and choose the best ones from a given set, while using sound effects to add visual flair that will make the design pop even further. It can also be used to generate fascinating visuals as discussed in our recent blog post.
AI can also help you with personalisation on your WordPress site. Personalisation entails tailoring content and design elements specifically for the individual user, to make their experience as seamless and enjoyable as possible. AI-driven solutions like Adobe Sensei or IBM Watson can track visitor behavior and generate tailored content based on their preferences. This can help to improve engagement with users and increase the likelihood of them returning to your site.
A V.A.
Another interesting use of AI on WordPress sites is to create virtual assistants. This is a great way to automate customer support on your site. AI-enabled virtual assistants are capable of understanding questions asked in natural language, making them useful tools for communicating with customers and addressing their queries. This can help improve customer loyalty and trust in your company.
The latest advancements in AI have enabled automated translations of web pages, even via a virtual assistant. This feature can be especially useful for websites catering to international audiences, as it allows them to offer translated content autonomously. Automated translation tools like Google Translate API use AI algorithms to detect languages, translate words and phrases into the desired language, and produce a coherent output that reads naturally. This can be an excellent addition to help make your website more accessible to a wider audience.
Chat-Bots
AI-driven chatbots are becoming increasingly popular across many websites. They can interact with visitors in real-time, provide useful information related to their query, and even guide them to the relevant page on the website. AI-powered chatbots are capable of tracking visitor behavior and adjusting their responses accordingly. This can help to create a more personalised experience for visitors, and ensure that they receive the information they need quickly and conveniently.
Getting Analytical
AI-driven analytics tools can make it easier for website owners to keep track of their performance. By evaluating key metrics in WordPress, they can identify the changes needed to help get more visitors and improve user engagement. AI-based analytics tools like Matomo or Splunk can monitor a range of data points and present them in easy-to-understand graphs and charts. This can help website owners to easily analyse their data and make informed decisions moving forward.
In Summary
In summary, it is clear that AI can have numerous applications when it comes to enhancing the user experience on WordPress sites. By leveraging the power of AI, website owners can optimise their content, speed up page loading times, curate content, link internal pages, automate image tagging, generate virtual assistants, provide automated translations, create natural-sounding text, and analyse website performance. All in all, it is evident that incorporating AI into your WordPress site can bring a vast array of benefits that will take user experience to a new level.
Watch out for our next post, in which we will be providing some usable resources to start your AI journey.
Get in touch to see how AI might be used within your digital marketing strategy.