The feed
A steady run of posts
Regular content across facebook and instagram with a view to showcasng the best Carmtel has to offer. From food and drink to the historic location and the ancient Priory.
Tourism · Cartmel, Cumbria
Visit Cartmel.
A monthly note to the businesses, a social feed, an awareness ad, and the village website kept up to date.
- Base
- Cartmel, Cumbria
- Partnership
- Ongoing
- Live site
- cartmelvillage.com
100+
Posts across the year
Over 2m
Social media impressions
Over 500k
Website visitors
The brief
Visit Cartmel speaks to people who might come, and to the traders who are already there. muv runs the organic social, an awareness ad, and a monthly newsletter to the businesses. The website is added to and updated. Traders’ memberships are tracked. The photographs and the films are gathered in the village, then cut for the feed.
The site
Kept current
cartmelvillage.com is where the village is written down. The priory, the racecourse, where to eat, what to do, where to stay. Pages are added, and the ones already there are brought up to date, so the site and the feed tell the same story.
The traders
A note each month
A newsletter goes out to the businesses each month. Memberships are tracked, so the list of who is in stays accurate. Content is gathered from the traders, then used on the site and in the posts.
Social
Shot for the feed.
Portrait films, the shape people actually watch.
Outcome
We have grown an extensive set of social media accounts for Visit Cartmel, an established and organic friendly website, and helped to attract hundreds of thousands of visitors to the area. Through careful content generation, and liasing with member businesses we are able to publish content targetting the right people, at the right time.
design
- Website updates
marketing
- Organic social
- Awareness ad
- Monthly newsletter
- Membership tracking
- Gathering content
Next case study L'Enfant Gallery