eCommerce
A family-run furniture business in Great Gransden. Five years of Google Ads, was followed by a re-brand, an then the launch of a brand new website.
800%
Return on ad spend from Google Ads
1,500
Products moved onto WooCommerce
2019
Partnership began
5 years
Of Google Ads, then a full rebuild
The brief
Impact Furniture sells contemporary flat-pack furniture online, from the village of Great Gransden. The work grew from the ads into the shop itself: the brand, the pages, and a move off an ageing Laravel system onto WooCommerce. We undertook the full migration of thousands of products, and data sets. The end result was a re-imagined site, pushing high quality photography to the forefont. We followed this with launch of a Meta ads campaign.
2019
We have run the Google Ads account for several years. Tracking was messy at the start. Campaigns moved from standard Shopping to dynamic remarketing, Smart Shopping, and then Performance Max, split by product category. Return on ad spend began around 150% and passed 800%.
2024
After those years on the ads, the site was holding the brand back. A light rebrand set the standard. A new homepage, category pages and product pages carried it through.
2024
The catalogue came off Laravel and onto WordPress and WooCommerce. More than 1,500 products had to be mapped, cleaned and improved on the way. Custom code sits under the design so the shop stays quick, and the ads have a site that can convert.
Outcome
The shop is built to stay up and to grow. The ads return more than eight pounds for every pound spent, and the new site is there to take that further.
design
marketing
Next case study French Furniture Fittings