Tourism · Brampton, Cumbria
A tourism campaign for a small Cumbrian town north of the Lakes, with Hadrian's Wall on the doorstep. The brand, the pictures, the films, and the social feed that keeps the town in the diary.
Wall
Hadrian's Wall, on the doorstep
Carlisle
Cumbria's only city, close by
Stay
Rooms, food, shops and events
Feed
Pictures, film and the edit
The brief
Brampton sits north of the Lake District, close to Carlisle and Hadrian's Wall. A small town with a long list behind it: rooms for the night, a bar, a tea room, a trout farm, the Wall path. Discover Brampton needed a brand that could stand for all of that, and a social feed that kept showing it. MUV made the mark, then ran the photography, the films and the editing.
The brand
The arch, the hills, the tower, then the name in two weights. It had to sit on a pub post and on a photograph of the fells, and still be Brampton. Where heritage meets nature is the line. The logo carries the rest: a town north of the Lakes, not a resort pretending to be one.
The pictures
A pint being poured. A room under the eaves. A morning at the trout farm. The photography is the campaign. Not a skyline from the road, the businesses and the days out the site exists to put at the top of the list.
The film
The same places, moving. Someone arriving, a walk, a pour, children at the water. Filmed for a phone, then edited so the stills and the films belong to one brand. Short enough to stop a thumb. Specific enough that it could only be here.
The month
The management is the part that does not finish. A new room, a tea room, an event, the Wall in another light. Planned, shot, edited and posted, so Discover Brampton stays the reason to look the town up, not a logo that went quiet after launch.
Outcome
The town now has one campaign. A logo that holds the hills and the high street, pictures of the places people actually book, and a feed that is filmed, cut and posted so Brampton stays on the list.
design
marketing
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