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Cartmel Racecourse

National Hunt Racecourse

A unique racecourse set on the edge of the English Lake District.

Cartmel Racecourse

What We Did

Social Media Marketing, Photography, Video, Customer Engagement, Event Marketing, Conversion Optimisation

Cartmel Racecourse is part of the Holker Group, who approached us going into the 2020 race calendar.

In order to maximise the time of their in-house team, the racecourse was looking for help with engaging with their customers and their potential customers online.  Traditionally, customers use telephone, email and social media to message the race team.  MUV were brought on board to handle social messaging and content, in order to free up in-house capacity.

Identify the Unique Selling Points

During our early stages of the campaign, we were commissioned to undertake some paid social media management, with a view to driving ticket sales for the race meetings.  As one of the UK’s most scenic race venues, Cartmel Racecourse offers a racetrack set amongst the English countryside, in the heart of a historic village, with on-site facilities unique to this race venue.  Our approach was to set the venue apart from other venues and focus on the USPs in our various strands of marketing.

Photography and Art Direction

Over the campaign so far, MUVs role within the Racecourse team has evolved.  We work closely with the owners on KPIs (key performance indicators) to ensure our work is underpinned by solid results, be that ticket sales or growing interactions on social media.

Our work is scheduled over a period of months, with the client having a timeline view every 30 days of our social media strategy, showing the types of content we will publish, when, and with what goals.

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Evolution Of The Campaign

To fulfil our work we have undertaken direct communications with artist promoters for racecourse concerts, in order to have creative media approved. We have managed paid budgets across social media in order to generate direct sales and have worked with 3rd party ticket providers, in order to integrate tracking tools such as Google Analytics and Facebook pixels.

MUV have also introduced a content strategy.  Our team attend race meets in order to generate content, which has also included managing a third party drone shoot encapsulating an ‘essence of Cartmel Races’ video shoot, used by us across our marketing campaigns.

 

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